What should I charge at launch?
Start with a defensible range built around your buyer, value, category, distribution, and cost to serve.
For pre-launch products and software already selling
What should you charge for your software?
Find out if your price is too high, too low, or ready to test—and whether freemium, lifetime, monthly, annual, usage-based, or another model fits your product.
01Pre-launchChoose a confident starting price
02Already sellingLearn if you should charge more or less
API / Developer Tool
Relay API
Usage-based infrastructure for growing engineering teams.
Value metricRequests
BuyerEngineering
Cost to serveVariable
Recommended directionIncluded usage + transparent overages
92%
5 opportunities found
Built for API economics
The questions we answer
A price. A model. A reason why.
Pre-launch
Am I charging too much or too little?
Assess your current price against traction, positioning, alternatives, purchasing power, and the value customers receive.
How should customers pay?
Compare freemium, free trial, lifetime, one-time, monthly, annual, usage-based, per-seat, and hybrid approaches.
01 / Expertise
We don’t price every product the same way
A $49 price means something completely different for a B2B SaaS platform, a mobile app, a WordPress plugin, an API, or an indie game.
SaaS & Web AppsMobile AppsDesktop SoftwareBrowser ExtensionsPlugins & Add-onsAPIs & Developer ToolsGamesOther Software
Software-specific methodology
The right questions. The right pricing logic.
Each category defines its own questions, value factors, monetization models, terminology, and report sections. The analysis changes with your product—not just the label at the top.
Explore the process →01How value is deliveredRecurring, one-time, usage, entertainment
02How customers buyDirect, app store, marketplace, enterprise
03What price should scale withSeats, usage, installs, licenses, content
04What changes the recommendationCosts, maturity, positioning, alternatives
02 / How it works
From product page to pricing plan
The customer experience stays simple. The methodology behind it does the heavy lifting.
Choose your product type
Start with the category so the analysis knows what matters.
Share your website
We identify your audience, value proposition, plans, and positioning.
Fill in the gaps
Answer focused questions that are specific to your software.
Get your report
See the recommended model, range, reasoning, risks, and experiments.
Pricing reportPMP / 0248
Primary recommendation
Move from flat rate to value-aligned usage tiers.
EntryGrowthScaleEnterprise
Charge the right price.
Use the right model.
Start my pricing analysis →
One category-specific report. One purchase. No recurring subscription.